1. Support patient communication preferences
There is no one-size-fits-all when communicating with patients. Knowing your patient demographics — which can be a good indicator of their tech savviness — is imperative.
To some extent, communication preferences vary across the generational spectrum. For example, millennials and generation Z grew up in a digital world and prefer the speed of texts and online messaging. Among baby boomers and generation X, some are more comfortable with emails and phone calls while others have embraced texting as the norm.
Understanding and supporting patients’ communication preferences will, in part, determine whether the recipient reads, understands, and acts upon your message.